Two decades helping financial institutions connect more meaningfully with the people they serve—through smarter strategy, better data, and marketing that actually works.
I’ve always believed that banking is deeply human. Behind every product, rate, or technology decision is someone trying to buy a home, start a business, or build a better future. My work focuses on helping financial institutions serve those people better through smarter strategy, connected experiences, and technology that actually delivers.
Over the past two decades, I’ve worked across nearly every corner of financial services, from early-stage fintechs to the largest global institutions. Along the way, I’ve led high-performing teams, guided digital transformations, and built programs that help banks and credit unions grow relationships, not just accounts.
Today at Vericast, I lead Client Strategy, helping our clients use data and marketing technology to connect more meaningfully with the people they serve. Outside of work, I host the "Banking on Disruption" podcast, where we explore the ideas and leaders shaping the future of our industry and I stay curious by reading, writing, and “bankifying” big ideas with the "Banker’s Book Club".
If you share a passion for creating better customer experiences and sustainable growth in financial services, I’d love to connect. Let’s build what’s next.
Host of the popular "Banking on Disruption" Podcast, where conversations flow at the intersection of Banking, Technology, and Customer Experience.
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I combine my more than 15 years working as an Operations & Technology Executive in the Financial Services industry with 10 years as a sales & delivery leader for leading consulting firms serving the Salesforce ecosystem to help firms with sales, marketing, & delivery leadership on a fractional basis.
View Project →Catch me at these upcoming events...
March 30 - April 1, 2026 | San Diego, CA
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April 13-16, 2026 | Las Vegas, NV
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Learn More →One of the most influential people in banking, Fred Cadena is a financial industry strategist, host of The Banking of Disruption podcast, co-host of the Banker's Book Club podcast, and a frequent speaker at banking industry events.