Vericast Tells How to Supercharge Acquisition of New Account Holders
Fred explains how credit unions can use cash incentives intelligently to win new members and deepen relationships.
Hi, I'm Fred Cadena
Banking Growth Strategist
Two decades helping financial institutions connect more meaningfully with the people they serve, through smarter strategy, better data and marketing that actually works.
About
Meet Fred
Fintech executive, transformation consultant, C-suite advisor: two decades in financial services.
Read the bio → MediaIn the Media
Articles, interviews and podcast appearances on banking growth, marketing and technology.
See the list → SpeakingSpeaking
Next up: Virginia Bankers Association, November 4, 2026.
Upcoming and past talks →Latest in the Media
Boomers keep their money matters private. Gen X can’t afford to
Fred on why boomers stay quiet about money, and how parents can tell whether an adult child has a gap or a hole.
“The kindest thing you can do for your children is not run out of money at 80.”
How Banks and Credit Unions Can Win with Hyperlocal Marketing
Vericast recap of Fred's Banking Transformed conversation on hyperlocal banking marketing and paid social.
“It can work across the entire funnel, from discovery to consideration to conversion.”
Find Fred
Catch me at these upcoming events.
Virginia Bankers Association
November 4, 2026 | Glen Allen, VA
Presenter and panelist: The Relationship Growth Playbook: Acquire, Deepen, Retain. Leading the session on attracting deposits in today's competitive environment, then joining the closing panel with ServisFirst and IntraFi.
Learn More →New dates coming soon. See past talks →
Let's Connect
Fred Cadena is a banking growth strategist, keynote speaker and podcast host who helps banks and credit unions win and keep customers. He is SVP, Managing Principal at Vericast, hosts the Banking on Disruption podcast, and previously held leadership roles at optionsXpress, Accenture, Capgemini and IBM.