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Two decades helping financial institutions connect more meaningfully with the people they serve, through smarter strategy, better data and marketing that actually works.
From optionsXpress to Vericast: two decades helping banks win and keep customers.
Read the bio → Media16 articles, interviews and podcast appearances on banking, marketing and more.
See the list → SpeakingKeynotes, panels and workshops for banks and credit unions. Book Fred for your event.
Upcoming and past talks →Guest editorial on winning Gen Z through digital channels and well-timed guidance around life milestones.
“Winning with younger consumers often comes down to data-driven timing and digital channels that mirror how Gen Z is already navigating their financial lives.”
Feature built around Fred's framework for competing with checking cash incentives, including the Priming Moment of Truth.
“Cash is not going to make up for a poor experience or a poor product.”
Fred and Jim Marous discuss hyperlocal marketing, household data and why relevance beats reach.
Fred Cadena is SVP, Managing Principal at Vericast, where he advises bank and credit union C-suite leaders on customer acquisition and retention. A former optionsXpress executive and Accenture, Capgemini and IBM consulting leader, he hosts the Banking on Disruption podcast and co-founded Banker's Book Club.