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Fred E. Cadena

Problem finder. Digital transformation strategist. Salesforce technologist. Philanthropist. Biohacker. Scuba diver.  more… 
I have spent my career working at the intersection of Financial Services and Technology.  If you are a financial services firm working though digital transformation, an innovative Salesforce ISV partner with a unique value proposition, or a growing Salesforce SI partner, I’d love to connect.

Revenue, Channel, & Delivery Leader

I combine my more than 15 years working as an Operations & Technology Executive in the Financial Services industry with 10 years as a sales & delivery leader for leading consulting firms serving the Salesforce ecosystem to help firms with sales, marketing, & delivery leadership on a fractional basis.

Deep Financial Services Experience

I enjoy writing on topics that include digital transformation, financial services trends, the Salesforce ecosystem, and data analytics.

Digital Consultancy

Elding Digital is Salesforce Consulting partner bringing decades of expierence to deliver high-impact results by helping our clients solve their most critical business challenges leveraging the Salesforce platform.

Salesforce & Banking Technology Podcaster

Co-host of the popular “Banking on Disruption” Podcast, where conversations flow at the intersection of Banking & Technology. We discuss technology (with a focus on the Salesforce ecosystem), banking trends, and Salesforce career & business development.

Slack ISV Leader

Ferrit’s mission is to make business work better by eliminating the ‘swivel’.

By extending the power of Slack through AI-enhanced best-in-class integrations, we strive to help organizations and their employees work smarter, better, and faster.

Salesforce Community Leader

I am a 13x Certified Salesforce professional who has been  working in the Salesforce ecosystem for more than fifteen years first as a customer & now as a consultant.

I co-founded Salesforce Saturday Omaha that provides a twice-monthly opportunity for Salesforce admins, developers, and enthusiasts to come together for a morning of learning and networking. 

I am also the Chapter Leader for the Slack Community in Omaha.