Banking Growth Strategist
Two decades helping financial institutions connect more meaningfully with the people they serve, through smarter strategy, better data and marketing that actually works.
Fintech executive, transformation consultant, C-suite advisor: two decades in financial services.
Read the bio → MediaArticles, interviews and podcast appearances on banking growth, marketing and technology.
See the list → SpeakingKeynotes, panels and workshops for banks and credit unions. Book Fred for your event.
Upcoming and past talks →Guest editorial on winning Gen Z through digital channels and well-timed guidance around life milestones.
“Winning with younger consumers often comes down to data-driven timing and digital channels that mirror how Gen Z is already navigating their financial lives.”
Feature built around Fred's framework for competing with checking cash incentives, including the Priming Moment of Truth.
“Cash is not going to make up for a poor experience or a poor product.”
Fred and Jim Marous discuss hyperlocal marketing, household data and why relevance beats reach.
Fred Cadena is a banking growth strategist, keynote speaker and podcast host who helps banks and credit unions win and keep customers. He is SVP, Managing Principal at Vericast, hosts the Banking on Disruption podcast, and previously held leadership roles at optionsXpress, Accenture, Capgemini and IBM.