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About Fred


Experienced Financial Services Executive with 15+ years of industry experience paired with 12+ years experience delivering business value leveraging the Salesforce platform. As a leader in the Salesforce and digital transformation space, Fred has developed thought leadership, delivery capability, and Salesforce & ISV partner relationships to scale leading Salesforce ecosystem system implementation partners.

Fred has  extensive experience delivering value to his clients through his capabilities in business strategy, customer experience, and technology to enable business transformation across all sectors of Financial Services including Banking, Wealth & Asset Management, Insurance, and Capital Markets.

Fred splits his time between Chicago and Louisville.


  • Scaling consulting businesses
  • Go-to-market & sales strategy
  • Building alliances & channel partnerships
  • Cross-cloud Salesforce platform solutions
  • Financial Services industry
  • Leveraging data for business outcomes


Read my full CV here.

Professional Contact Information

fred {at} fredcadena {dot} com